Big tech companies are increasingly influencing the way news is created, distributed and perceived around the world. This was highlighted at Deutsche Welle ‘s Global Media Forum in Bonn, where their role in politics and the media system was also discussed.
According to participants, digital platforms such as Google, Meta, Amazon, Apple, and Microsoft have radically transformed journalism over the past two decades. They control not only the distribution of news, but also its visibility and monetization. One of the main topics of the debate was the loss of media independence in the face of these technological giants.
Journalists and newsrooms are often forced to adapt to the platforms’ algorithms to reach audiences. Courtney C. Radsch, director of the Center for Media and Digital Governance, said the term “big tech” is often used with fear rather than respect. According to her, the relationship between media and platforms has become increasingly tense.
She also warned about the massive use of journalistic content for training artificial intelligence, often without compensation for their creators. According to her, this can lead to a loss of connection with reality.
Radsch added that the concentration of economic and political power in the same companies could create serious risks for democracy, also mentioning the risk of an “architecture of technofascism.” On the other hand, some experts stressed the need for media to adapt to the new digital reality and develop sustainable business models.
They suggested greater use of subscriptions and technology to survive in the market. However, concerns were also raised that paid models are not viable in all countries, especially in regions where many people do not have the financial means to pay for news.
Other participants emphasized that journalism should be present where the public is, that is, on major digital platforms, despite the challenges this dependence brings. The forum also discussed the dangers of disinformation, including its impact on public health and civic trust. Several speakers described this as a vital issue.
The forum brought together over 1,400 professionals from more than 110 countries and focused on ways in which media can confront disinformation, polarization and technological changes, while preserving their role in democratic societies. /Telegraph